For business owners, having a domain name is extremely important as they play a vital role in building your brand, and growing your business. In today’s day and age where technology is amass and grows continuously, a domain name and a website is a must for every business owner who wants to thrive—sometimes, even survive. Thus, choosing the right domain name for your business should be well-thought and carefully planned. When choosing the right domain name for your business, here are six things that you must do to avoid getting into a pitfall:
Do Your Research
As in almost any field, doing your research intensively pays well, especially when you are running your own business. Dive into your research and start looking for information about the digital landscape where you will be dealing with probably more competitors whether it may be direct or indirect. Know how people are searching for the products related to yours, what are already available online, and what other gaps your business can further fulfill in order to have a better value against the others. There is plenty of data online, as well as tools that can help you understand more about this. It is very important to remember that before making any decision for your business, researching and analyzing the situation beforehand is always a must to ensure that you are making sound choices and increase your chances at success.
Make It Unique, Short, and Memorable
You’ve probably heard this a million times, but it truly is crucial to your business’ online success. Really take your time in getting this done as it will have lasting implications on your brand. It is important to have a domain name that is as short and catchy as possible, to increase its chances of being seen, retained, and shared by your customers. Usually, businesses use their brand name as their domain name, but that doesn’t always have to be the case. For example, if you are a money exchange company with a brand or business name such as ABC Co., you may opt for a domain name that goes something like CoinMarket, with a proper URL extension. If you’ve done the first step well, which is doing your research, this step would be more manageable for you.
Determine The Right Extension
The .com may still be the most commonly used and most popular today, but there are plenty of other ones that you can choose from and are probably more readily available. Remember, however, that each one has specific purposes and are used for certain websites. Here are some examples of other domain name extensions you can utilize:
- Country Code Top Level Domains (ccTLD)
Country Code Top Level Domains or ccTLD are those that are designated for specific countries or states. They are two-letter codes (e.g. .uk, .ca, etc.), and are most suitable for websites that are targeted towards specific locations. One of the biggest advantages of choosing a ccTLD for your business is that they usually rank higher in local searches vis-à-vis generic domain names. Moreover, this can also allow you to customize your messaging and communications further, hence making your website more brandable.
The .net comes from the word network, and was originally used for network infrastructures, mostly by internet service providers. Today, .net domains may work well for more technical brands or websites.
For non-profit brands, the .org is suitable and advantageous for you. This domain is highly associated with humanitarian work, given the various organizations that use this domain.
For personal websites, portfolios, or blogs, the .me domain is a quirky but powerful one you can choose that could be highly beneficial to your personal brand. For businesses, it can be a tool that may allow you to personalize the experience for your customers, and can be used as a strong call-to-action statement (e.g. Give.Me, Send.Me).
Check If They’re Available on Social Media
In today’s digital landscape, having a website alone is no longer enough. You must also be present in relevant social media platforms to increase your chances of being found online and growing. Having a consistent name on your social media platforms avoids confusion on the part of your customers, and is optimal for higher search ranking. Remember that you don’t have to be present in ALL platforms. If you’re a B2B brand, you might only need to be present on Twitter and LinkedIn. On the other hand, a B2C brand that involves high engagement with younger audiences may have to be present on Facebook, Instagram, Twitter, and Snapchat, among others.
Know Your Way Around Trademark Laws
Avoid future headaches by knowing trademark laws, and avoiding having a domain name that can infringe any existing trademark. Now this can be tricky, since almost every country each have their different trademark laws. This actually bounces back on the first step—and it probably cannot be highlighted enough—which is do your research.
Protect Your Brand
Your brand is going to be one of your business’ greatest assets, especially as you grow, so you must invest in protecting it. One thing you can do to start off is to buy and register your domain name with various extensions, and have those all link to your main website. This simple trick not only increases your visibility and the likelihood of customers going to your website, it also stops other people from registering the other domain names and affecting your brand.
Your domain name is your online brand, hence it is important to plan this out thoroughly. Get your feet wet, and start with all these steps to fire your way into success. After which, check out some of our available premium domain names here!